Best online brokers in 2024
We’ve examined the best brokers based on characteristics that matter to individual investors, including trading fees, account minimums, free research and many other features. We’ve evaluated each broker on their pros and cons, and here’s how they stack up on the most important aspects
With its stripped-down trading interface, Interactive Brokers only looks like a no-frills broker. But this “broker to the pros” has put all its resources into creating a great experience for active traders. So it’s no surprise that it’s a top choice among advanced traders and those who value the finer points, such as swift trade execution. Volume-based discounts and a pro-level trading platform are enticing to many of these active traders.
Interactive Brokers is an ideal choice for investors focused on keeping costs to a minimum. Active traders using the Pro platform will pay $1 minimum commission (or a half-cent per share above 200 shares), while users in the Lite tier won’t pay commission on stocks or ETFs. You’ll also have access to more than 18,000 no-fee mutual funds, tops in the industry, and you won’t have to worry about annoying account or transfer fees.
Schwab has been well-known for decades for its customer-first approach. Charles Schwab does it all well, from low fees to solid research to no account minimum – all at a reasonable trading commission. Beginners will like the zero commissions and thousands of no-transaction-fee funds, while more advanced traders will appreciate the highly customizable StreetSmart Edge trading platform and the thinkorswim platform brought over from the TD Ameritrade acquisition.
On top of all of this, the broker offers great customer support, educating you on how to invest and giving you a fast response. Buy-and-hold investors may be especially interested in Schwab for its low trading costs, low-fee funds and a wide offering of retirement accounts.
Ally Invest is an excellent add-on for customers of Ally Bank who need a fully functioning broker that can execute all kinds of trades – stocks, ETFs, bonds, mutual funds and even forex, if you’re into that. You’ll get the industry standard commission on stock and ETF trades, and you can get an industry-beating commission on options contracts, at just $0.50.
The broker also charges no fees on more than 17,000 mutual funds, though other fund expenses may apply, depending on the fund.
If you want access to all types of investing, then E-Trade can give you that, with the ability to trade stocks, bonds, options, ETFs, mutual funds and futures. You’ll also be able to buy more than 6,000 mutual funds with no transaction fee.
You’ll get extensive customer support (think 24/7 access across email, phone and online chat), a high-quality mobile app in Power E-Trade and plenty of research and market commentary, if you’re looking for it.
With a reputation for being investor-friendly, Fidelity is a great overall pick for your next broker. Fidelity provides a wealth of research and is highly regarded for its snappy customer support, too. The broker offers commission-free trading on stocks and ETFs and throws in thousands of mutual funds without a transaction fee, too.
The Boston-based broker is great about getting rid of unnecessary account fees even as it provides a top-quality experience. Fidelity’s deep research and educational resources make it a great choice for beginner investors, and you’ll find every retirement account you could want, making it an ideal place to invest for your golden years.
Firstrade offers investors commission-free trading in stocks, ETFs and options, the latter of which is still a rarity among brokers. You’ll also have several different account-type options, including a variety of IRAs and education savings accounts as well as a solid research offering. Firstrade’s mobile app is highly rated and offers advanced features.
In addition to those strong positives, Firstrade offers a wide range of no-transaction-fee mutual funds, more than 11,000, but the funds themselves may still charge sales commissions. The broker added the ability to purchase fractional shares of stock in December 2023, so that feature may appeal to newer investors.
Merrill Edge’s strongest suit is the research it offers clients, which comes from the broker’s extensive in-house team of analysts. The package includes detailed analyst reports for companies that it covers, and Merrill also offers good educational material for beginning investors.
One of the best features is the broker’s integration with Bank of America, so you can move money quickly from bank to broker, and it all comes at a great price: free!
Webull is less well known than its rival Robinhood, but the trading app also allows customers to trade everything from stocks and ETFs to options and cryptocurrencies commission-free. While you’ll be able to reach customer service through the phone 24/7, the educational resources are severely lacking for an app that targets new investors.
Webull offers attractive charting, if that’s important to you, but it’s only part of the mobile experience. Each stock has a comprehensive page with links to news and other third-party content, and you can see what other traders are saying about it, too. You’ll get instant funding of your account as well as the ability to purchase fractional shares.
The brokers below also scored highly under Bankrate’s methodology and excel in a number of features that may appeal to certain investors.
Tastytrade may have an unconventional name for a brokerage, but it’s not less firmly committed to providing an attractive environment for traders, especially options traders. It charges a commission on only the buy side of an options trade and also caps the total commission to $10 on any options leg, making for attractive pricing if you’re making higher-volume trades. You’ll also be able to trade cryptocurrency as well as stocks, ETFs and futures, but not mutual funds.
